It’s Nice That has taken over a number of windows in Selfridges for part of the department store’s Words Words Words season, an initiative promoting the creative power of words and literature. Collaborating with the (wonderfully named) interactive designer Stewdio, It’s Nice That has created ‘The Word-A-Coaster’, a fortune telling machine that will distribute 30,000 unique fortunes to Selfridges visitors. I.N.T. has also collaborated with Ben Long, Chrissie Macdonald, and Giles Miller on additional word-themed windows in the shop. Beyond these displays, Selfridges is featuring a host of related events now through the 1st of March, including a number of talks curated by It’s Nice That.
